Having a consistent and well thought out plan is important to the success of your marketing and patient education. Putting together a properly designed and designated marketing plan can be a lot of fun and certainly help you build a cohesive, organized team.
Image & Branding
It is so important to have a proper practice name, logo, mission statement, photographic image, colors, and consistent print presentation materials. The same consumers that shop retail make up your patient base; therefore, presenting information to them in simple lay terminology is intelligent!
Are you utilizing exciting, effective, visible signage, external print?