Visual Communication

 

Utilizing visual tools to sell your product is extremely important, as people retain much more of what they see as compared to what they hear.

On top of that fact, many people are quite anxious to visit the dentist, so in turn if you communicate verbally to individuals that are nervous, they will pick up even less of the information you have communicated.

Visual concepts such as Intraoral cameras, flat screens that are at least 32” in size, multi-purpose models that show most concepts in dentistry, and in some cases, professional video presentations. It is important that this type of video presentation be short and simple. Less is more. We too often over educate patients, and many video presentations do the same.

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